Ever wonder what customers
actually say on their submitted
Warranty cards? The following summary of data has been collected
from more than 87,500 cards submitted over the years.
(Thank you Softub IT department) This is the first of a three
part summary of that information. Enjoy!
Demographic Data Results
If you profiled the U.S. Softub customer he/she looks like this:
A married, middle-aged couple, who own their own home. The
Softub was purchased for a variety of reasons, including
relaxation, health and pure fun! They looked at acrylic tubs
prior to purchasing their Softub at a show or fair.
•63% of customers were introduced to Softub at a show or fair
•45% of customers purchased their Softub at a show or fair
•33% of customers purchased from a retail store
•73% of customers were married
•56% of customers considered purchasing an acrylic tub
•41% of customers did not consider purchasing and acrylic tub
•Of the customers who answered this question, 94% own their
own home
Why do customers purchase a Softub?
• 43% say for Relaxation
• 33% say for Therapy/Health
• 24% say for FUN!
Of the customers who replied
to our age question:
• 24% are 36-45
• 34% are 46-55
• 22% are 56-65
• 20% other
Annual Household Income
category:
• 20% have an income of $0-39,999
• 25% have an income of $40-59,999
• 20% have an income of $60-79,999
• 15% have an income of $80-99,999
• 20% have a reported income of $100,000 or more
What do Softub owners like to
do? Most popular answers:
• 12% like to swim
• 7% like to camp
• 7.5% like to fish
• 8% like to golf
• 6% like to do home computing
• 5% like to participate in weight training
